Required Skills and Abilities
- Strong written and verbal communication skills, with the ability to create engaging and persuasive content.
- Proficiency in digital marketing channels, including social media, email marketing, and content marketing.
- Knowledge of marketing automation tools and platforms, such as HubSpot or Marketo.
- Familiarity with analytics and reporting tools to track and measure marketing performance.
- Ability to collaborate effectively with cross-functional teams, including Product Marketing Managers, Customer Success Managers, and Account executives.
- Strong organizational and project management skills, with the ability to prioritize and meet deadlines.
- Creative thinking and problem-solving skills to develop innovative marketing strategies and initiatives.
- Strong attention to detail and accuracy in all marketing materials and communication.
- Knowledge of industry trends, best practices, and emerging marketing technologies.
- Ability to adapt to an agile, fast-paced, and dynamic work environment.
- Experience in event planning and management is a plus.
- Familiarity with SaaS products and the B2B sales cycle is a plus.